Strategic partners
Bold Sports seeks strategic partners for on-ground coverage of major global sporting events
Following its widely acclaimed digital coverage of the 2024 Women’s Africa Cup of Nations (WAFCON) and the 2025 FIBA Women’s AfroBasket, …
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Sports
NFF commiserates with Kano Gov't over death of athletes in auto crash
The Nigeria Football Federation has expressed grave sorrow and grief over the death on Saturday of 22 Kano State athletes who lost their lives in an …
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Sports
BetKing gears up for 7th anniversary with exciting giveaways for customers across Nigeria
Seven years ago, a new chapter in Nigeria’s gaming industry began with the launch of BetKing. Built on a foundation of innovation and excellen…
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Sports
GTI: Unlocking potentials of partnership deals in sports assets
Credit: GTI Partnership deals have become a driving force in the development of sports assets globally, and Nigeria being a sport-loving country is…
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Super Eagles
8th African Nations Championship: Super Eagles B intensifies training for Black Galaxies
Super Eagles B in training Nigeria’s quest for a fourth appearance at the African Nations Championship is being taken seriously by players invited …
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World Cup
CAF appoints Chadian referee for Nigeria vs. South Africa World Cup Qualifier
Super Eagles players Chadian official Alhadi Allaou Mahamat has been appointed as the referee for the upcoming 2026 FIFA World Cup qualifying match…
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Sports
Elevating sports brands: The power of public relations in repositioning
Credit: NFF In the ever-evolving landscape of sports, where perception is as crucial as performance, public relations emerges as a potent tool for …
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stakeholders
Understanding The Nigeria Football Fund (Part 1)
The Nigeria Football Fund (TNFF) is fast becoming a household name in Nigeria’s sports ecosystem but many stakeholders in the sports industry …
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UK
Time to leash the sports betting behemoth
By Elvis Eromosele Almost everyone has stories of someone who has made or lost tons of money from sports betting. A simple internet search wi…
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Sports Marketing
NFF chiefs, NIKE top officials meet in Amsterdam
Gusau (right) with Gartner (middle) and Sanusi (left) at the NIKE headquarters in Amsterdam on Friday. In another round of sponsor-appreciation…
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Sports
Sports minister felicitates peak milk over support for Nigerian sports
Sunday Dare, Minister of Youth and Sports Development, It was an epic day of warm feelings, gratitude and commendations on Thursday in Lagos as th…
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Sports
How to enjoy football and make money online, while having a great time
Football is a very popular sport, with a large following. Many of the sport’s fans place bets on it because sports betting can be very lucrative. I…
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Sports
LaLiga teams up with Microsoft for digital transformation
News LaLiga and Microsoft Corp. have announced an expansion of their partnership focused on digitally transforming the sports experience gl…
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Video
Why sport and gaming are a powerful combination for consumers
Analysis N ow more than ever, consumers are investing time in watching sports and video games, a behavioural trend that marketers are becoming more…
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SportsMarketing, published by Boldems Communications is an authoritative, knowledge-based and promotional media organization, informing people with accurate information. It’s a complete marketing and business magazine for the sports industry and brands in general.
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