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| Image credit: Chelsea FC |
Chelsea Football Club has entered into a major long-term global partnership with DAMAC Properties, a leading name in the Middle East’s luxury real estate sector.
As part of
this collaboration, DAMAC Properties will appear on the shirts of Chelsea’s
men's and women's teams for the remainder of the 2024/25 season, beginning with
the men's UEFA Conference League semi-final against Djurgården on May 1.
In a bold
move to fuse football and luxury living, Chelsea and DAMAC will jointly launch
"Chelsea Residences by DAMAC" in Dubai — the first-ever
football-themed branded residences associated with the club. The project
promises to incorporate Chelsea’s spirit throughout its design, from
personalized concierge services to high-performance living spaces.
Speaking on
the partnership, Jason Gannon, President and COO of Chelsea FC, said:
“DAMAC is
globally recognized for its expertise in creating luxury properties, and we are
excited to collaborate on the launch of Chelsea’s first branded residences in
Dubai. By bringing the essence of SW6 to one of the world’s most dynamic
cities, we are reinforcing our ambition to grow Chelsea’s presence worldwide.
We look forward to seeing Chelsea Residences become a landmark in Dubai’s
skyline.”
Amira
Sajwani, Managing Director of Sales & Development at DAMAC Properties, also
commented:
“This project
represents the beginning of an exclusive collection that honors Chelsea FC’s passion,
heritage, and innovation. It goes beyond football — setting a new standard for
luxury living for those who demand the extraordinary.”
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