Opinion
Why brands need to prepare for the future of soccer
Soccer’s momentum in the U.S. is accelerating—and for brand advertisers, the time to act is now. As participation and fandom continue to rise leadi…
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World Cup
Marketing takeaways of 2022 Qatar World Cup
By Adetunji Faleye Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though, the household World Cup sp…
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Wow!lotto
wow!lotto makes way into Nigeria: Up to ₦300,000,000 to be won
L-R: Mr Jude Ogaga Ughwujabo, Special Assistant to the Honourable Minister, Federal Ministry of Special Duties and Intergovernmental Affairs; Dr. S…
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Sports Marketing
How Nigerian brands can create winning sports sponsorships
ANALYSIS/OPINION By Adetunji Faleye One still wonders why many brands in Nigeria shy away from sponsoring sporting activities despite many advant…
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Nike
Nike’s revenue up by 9%
SportsBiz Nike has announced financial results for its second quarter ended on the 30th of November 2020. Revenue of the group in the period went u…
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SportsMarketing AD
SportsMarketing, published by Boldems Communications is an authoritative, knowledge-based and promotional media organization, informing people with accurate information. It’s a complete marketing and business magazine for the sports industry and brands in general.
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