purpose-driven advocacy
Davido’s W/Cup campaign offers new blueprint for PR, reputation, nation branding
What began as a performance on one of the world’s biggest stages has evolved into a global communications phenomenon that demonstrates the growi…
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Game
Football sponsorship trends in 2025: What brands want
Football has always been more than just a game, but in 2025, it’s also one of the most dynamic commercial platforms on the planet. As the sport evolv…
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The Reds
Traits brands need to possess to be at the top like Liverpool FC
Tunji Faleye For the past three to four seasons, Liverpool, an iconic football club has been on the rise in the English Premier League. And wit…
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sports betting
How betting companies are empowering youth in Nigeria
By Ayodeji Babatunde The rapid expansion of sports betting in Nigeria has sparked discussions regarding its economic and social influence. While …
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Sports brand
Sports marketing advertising and the role of stories
Analysis/opinion Except for the spirit of competition and the thrill of it all, why do you think people love sports? To market your sports brand,…
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SportsMarketing AD
SportsMarketing, published by Boldems Communications is an authoritative, knowledge-based and promotional media organization, informing people with accurate information. It’s a complete marketing and business magazine for the sports industry and brands in general.
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