Image credit: Minesota Vickings

  

There are not many customer journeys that begin the moment you are born – but that’s exactly what the CMO of NFL team Minnesota Vikings has to consider when attracting new fans to the brand.

Speaking at Marketing Week’s Festival of Marketing yesterday (2 October), Viking’s CMO Martin Nance said the team tries to be “thoughtful” about planting the seeds of fandom from an early age because it understands the “power of those earliest memories” when it comes to choosing a team.

“We have relationships with hospitals across the city so that when a newborn baby comes into the world, we want to make sure there’s a little tiny Vikings football laying right next to them,” he said. “Because later on in life, they’re going to have those pictures to look back on and say I was connected with the Vikings from day one.”

Kindly like and leave your comments.