By Tunji Faleye

Bayo Olanlege, Chief Executive Officer of Phoenix Athletics Sports Club, has announced the organisation's rebranding initiative aimed at equipping it for greater responsibilities—particularly in nurturing and advancing young football talents toward professional careers.

During a press briefing held Thursday in Ado-Ekiti, the Ekiti State capital, Olanlege emphasized that the club’s transformation reflects its renewed mission: "to inspire, develop, and uplift the next generation of athletes while promoting a sports culture grounded in excellence, integrity, and opportunity."


The seasoned sports marketer and sports administrator said, “the new emblem, with addition of flame to the magnificent Phoenix is a testament to who we are: the spirit of rebirth, unyielding resilience, and the relentless pursuit of excellence.”

He outlined four key pillars driving the club’s new direction:

Football Talent Development: Phoenix Athletics SC will run structured U15, U17, and U19 teams, actively participating in leagues and tournaments. A strong focus will be placed on talent identification, player growth, and progression, supported by professional coaching, tactical instruction, and athlete wellness programs.

Youth Empowerment: The club's vision extends beyond athletic performance. Young athletes will benefit from academic mentorship, life skills coaching, leadership initiatives, and access to scholarships and international platforms.

Community Integration: Through friendly games, local competitions, school programs, health awareness drives, and grassroots talent discovery, the club aims to maintain a strong community presence. Volunteer opportunities and fan engagement will also be prioritized to build communal pride and loyalty.

Brand Identity & Media Presence: The rebrand introduces fresh kits and a strong digital strategy, including dynamic social media content such as match highlights, interviews, and behind-the-scenes features. Plans also include merchandise sales and sponsor partnerships to ensure long-term sustainability.

Phoenix Athletics SC extended a call to action to young athletes, coaches, fans, and potential partners to join in shaping this bold new era for the club.

For more details, the club’s contact information and social media platforms are provided below.

🔗 Website: phoenixasl.org.ng 🔗 X (formerly Twitter): @phoenixas2016 🔗 IG: @phoenixas2016 🔗 Tikotok: @phoenixas2016 🔗 Facebook: Phoenix Athletics Sports Club 📧 email: phoenixasc2017@gmail.com and info@phoenixasl.org.ng

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