Mitre is set to see its brand and iconic footballs become even more visible, thanks to a new partnership with The Enterprise National League.
The deal will see every fixture across the National League, National League North and National League South playing with the Mitre Ultimax Match Ball.
The three-year partnership with The Enterprise National League kicks off from the 2025/26 season, a strategic move by Mitre to continue its growth in the professional tiers of English football.
The new partnership will equip players across all 72 clubs in the National League system with the elite level Mitre Ultimax Match Ball.
To mark the new partnership, Mitre has crafted a bespoke Ultimax match ball. The design features The Enterprise National League’s revitalised brand identity and logo, with a palette of deep blue, striking red and flecks of silver.
A standout design feature is the 72 intricate dots that wrap around the ball, each one representing a club within the league structure, a tribute to the unity and diversity of the National League structure.
Speaking about the new partnership, Simon Rowe, Senior Vice President of Mitre & Global Sports Marketing at Pentland Brands, said: “Partnering with The Enterprise National League marks an important milestone for our brand.
“It will allow us to significantly increase the number of players in the grassroots and semi-professional English football tiers that get to play with our exceptional Mitre products and experience the elite quality equipment that they deserve.
“Bringing Mitre and The National League together aligns brilliantly with our mission to support and champion football at all levels of the game; we can’t wait to kick off the new season with The Enterprise National League and its players.”
Jon Warburton, Head of Commercial at the Enterprise National League, added: “Mitre are one of the leading brands in the market. Their brand is iconic and strikes a chord with football fans across the country and we’re delighted to have them on board as our Official Match Ball partner.
“We are continuing our drive to partner with brands that can help us develop connections with our clubs, fans and their local community. Welcoming a partner of Mitre’s calibre is a huge next step in that journey”
Image: Mitre
Credit: fcbusiness
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