Southampton Football Club has
announced Asahi UK will
be the club’s Official Beer Partner in a multi-year partnership.
The agreement
will see Asahi UK’s premium portfolio of beers poured throughout St Mary’s
stadium, including the Fan Zones, The Dell, Concourses and Hospitality lounges.
As part of
the partnership, Asahi UK will be enhancing the fan experience by installing
cutting-edge equipment and upgrading the bar facilities at St Mary’s
Stadium.
Greg Baker,
Chief Revenue Officer for Southampton Football Club said: “We are delighted to
welcome Asahi as our official beer partner. As a globally renowned brand known
for its premium quality and innovation, Asahi brings a fresh energy to our
matchday experience.
“Our shared
drive for quality and innovation makes this a natural and exciting partnership
and one that we believe will significantly enhance the experience for our
fans.”
Jerry Shedden, Director of Sales at Asahi UK said: “We are delighted to be partnering with Southampton FC and bringing their fans a premium range of beers. We look forward to contributing to a great match day experience at St Mary’s and supporting Saints in their push to return to the Premier League”
Credit: fcbusiness
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