Tunji Faleye with agency news


Chelsea Football Club has unveiled a new long-term partnership with Molson Coors Beverage Company, which will see Carling served at Stamford Bridge and Kingsmeadow starting from the 2025/26 season.

This new agreement marks a continuation of Molson Coors and Carling’s longstanding relationship with English football, having first collaborated with Chelsea during the 1990s.

Commenting on the partnership, Oliver Boden, Chelsea’s Partnership Sales Director, said: “We’re thrilled to welcome Molson Coors into our partner family. With their deep-rooted history in football and experience supplying major sporting venues globally, we are confident they will add significant value to our matchday experience.”

Kev Fawell, UK Sales Director at Molson Coors, also shared his enthusiasm: “Becoming the Official Beer Partner of Chelsea FC is a fantastic opportunity for us to connect with football fans both at home and internationally. Carling has a proud association with the game, and we look forward to investing in stadium infrastructure to deliver standout experiences for supporters.

“In the coming year, we’ll unveil exciting initiatives to reward Chelsea’s loyal fanbase through special promotions and live events.”

Additional report from fcbusiness.co.uk