Asahi Super
Dry, the Official Beer Partner of Manchester City, and the club have announced
the introduction of a new bar which provides a further space for fans to come
together and watch Manchester City Women at the Joie Stadium.
The
popularity of women’s football continues to flourish across the Women’s Super
League (WSL) and an ever-increasing number of fans are heading to the Joie
Stadium to watch Man City Women.
The new Asahi
Super Dry Bar provides a premium destination for fans to enjoy an elevated
matchday experience, including the recent Manchester City vs Aston Villa match
where match-goers were able to benefit from the new facilities.
The new bar
is located in the North Stand at the Joie Stadium, which has played host to
Manchester City Women since 2015 and remains the only purpose-built women’s
stadium in the WSL.
Ross
McIntyre, Global Marketing Manager at Asahi Europe & International, said:
“We’re excited to be launching the new Asahi Super Dry bar at the Joie Stadium.
This latest project showcases our continued investment and support in elevating
matchday experiences for Manchester City fans across the Etihad Campus.”
Paolo
Lanzarotti, Chief Executive Officer at Asahi Europe & International, said:
“The Asahi Super Dry Bar underscores our commitment to advancing women’s
football both on and off the pitch.
“Building on
the success of the Asahi Super Dry Tunnel Club at the Etihad Stadium, we are
proud to be enhancing the matchday experience of fans at the Joie Stadium at a
time when women’s football continues to grow.”
“The
continued growth of women’s football is amazing, and we’re proud to support
that growth every step of the way.”
Charlotte
O’Neill, Managing Director at Manchester City Women, added: “With more fans
coming through the doors every year, we are continuing to invest into the
stadium – offering a tailored and enhanced matchday experience for our fans –
and we are excited to be working with club partners, such as Asahi Super Dry,
to do so.”
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