Manchester United has announced a multi-year global strategic collaboration with Qualcomm Technologies, Inc.

The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.

Bringing together the world’s most popular football club with a global leader in technology innovation, the strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by the premium performance that Snapdragon® platforms deliver.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on match days.

Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said: “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”

“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm said: “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.”

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”