Manchester United has announced a multi-year global strategic collaboration with Qualcomm
Technologies, Inc.
The arrangement will feature
the Snapdragon brand. Snapdragon platforms power many of the world’s premium
smartphones, PCs, gaming devices, connected cars, smart wearables and more.
Bringing together the
world’s most popular football club with a global leader in technology
innovation, the strategic collaboration will create unique events and
experiences for Manchester United fans at Old Trafford and around the world,
powered by the premium performance that Snapdragon® platforms deliver.
In addition, Qualcomm
Technologies will advise Manchester United on planned improvements to mobile
connectivity at Old Trafford, which will enhance fans’ experience on match
days.
Victoria Timpson, CEO
Alliances and Partnerships at Manchester United, said: “Snapdragon platforms
will enable ground-breaking experiences for fans across the globe, deepening
their engagement with the football club they love.”
“Manchester United has
always pushed boundaries of what’s possible and we are excited to be partnering
with a company at the forefront of innovation.”
Don McGuire, SVP of Qualcomm
Technologies, Inc. and CMO of Qualcomm said: “We are proud to bring the power
of Snapdragon together with one of the most iconic names in world sport.”
“We look forward to
showcasing Snapdragon to Manchester United fans everywhere and joining the new
era of technology innovation at Old Trafford.”
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