The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe.


Under the terms of the five-year agreement, covering the coming French football seasons until the 2026 World Cup, Betclic will function as a sponsor of France’s national teams as well as an official partner of the Coupe de France and amateur football.


The deal is reportedly worth between €5 million and €8 million, and builds on Betclic’s previous sponsorship arrangement with the Ligue de Football Professionnel (LFP) in July 2020, which saw the Bordeaux-based company become an official partner of Ligue 1 and Ligue 2 from the 2020/21 to 2022/23 campaigns.


Noël Le Graët, President of the FFF, commented: “We are delighted that Betclic is joining the circle of our partners. This new collaboration with a dynamic French company, a historical leader in its market, makes all the more sense since Betclic is invested and renowned in football.


“In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the flagship competition of French football which brings together more than 7,000 professional and amateur clubs at each edition, and its two million practicing licensees, educators, referees and managers who share this common passion for football throughout France.”


Additionally, Bet will replace PMU, the horse racing orientated betting operator, as the major partner of the FFF, having served in the role from the 2009/10 season to the 2020/21 campaign.


Outside of football, Betclic has further moved to strengthen its marketing strategy in the French betting market via an arrangement with the National Rugby League (LNR), becoming the three-year principal sports betting partner of the first division Top 14 rugby union tournament.


“For more than fifteen years, Betclic has been a major player in French football, so we are very proud to become a partner of the teams of France, the Coupe de France and amateur football,” said Nicolas Béraud, Founder and CEO of Betclic.


“We support its development notably through our partnerships with numerous clubs and the Professional Football League. Betclic will therefore be closer to French fans for the next international, national and local events in order to experience football like nowhere else and to exalt their passion for sport. This collaboration confirms Betclic’s commitment and support to the development of French sport.”