Noami Osaka


Since the No. 2 ranked women’s tennis player in the world Naomi Osaka dropped out of the French Open last week citing bouts of depression and anxiety over media interviews, several sponsors have released statements of support for Osaka’s decision and applauded her for prioritizing her mental health.


AP reports:

 “Our thoughts are with Naomi,” Nike said in a statement. “We support her and recognize her courage in sharing her own mental health experience.” Sweetgreen tweeted that its partnership with Osaka “is rooted in wellness in all its forms.” And Mastercard tweeted: “Naomi Osaka’s decision reminds us all how important it is to prioritize personal health and well-being.”


Why it matters:

The overwhelming sponsor support for Osaka’s decision highlights the importance of authenticity from your spokespeople, who are capable of championing positions around larger cultural conversations that your brand or company may not have an informed enough perspective to engage with on its own.

In addition to onboarding influencers and brand ambassadors who will live your brand values, consider working with those whose values reflect a position that your brand wants to take but may not know how.


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