AC Milan have announced the appointment of Luca Baldanza as Head of Media Sales in the Commercial Department of the club reporting to Sponsorship Sales Director Maikel Oettle.

Baldanza boasts solid international experience in the management, sale and acquisition of sports media rights for the main players, having worked for global companies, including IMG and United Arab Emirates Football League, and in global events such as the 2010 FIFA Club World Cup.

Luca’s appointment is in line with the club’s strategic goal of increasing revenue through the enhancement of branded content and the strengthening of the partnerships with key broadcasters, in Italy and across the globe.

In particular, Baldanza will be responsible for the effective development of new and existing media revenue streams to support commercial growth, a goal that is part of the clubs’ broader innovation and modernisation path, for the development of a global media company approach.

Casper Stylsvig, Chief Revenue Officer at AC Milan, stated: “We are pleased to welcome Luca on board. The club created this brand new role to fully seize all the opportunities that the future scenarios of our sector are going to open up in terms of content, platforms and right management.

“We are convinced that Luca’s experience, know-how and vast international network will be fundamental to exploit the great potential of AC Milan globally.”


Image: AC Milan

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