Chelsea Football Club is marking its 116th birthday by celebrating real Londoners who have shown incredible resilience, creativity and entrepreneurship during such a testing year.


Chelsea was founded 10th March 1905 and to mark their anniversary the club have created a unique short film narrated by Joe Cole, a born-and-bred Chelsea supporter from London who went on to play for the club.


The film celebrates seven real stories of people who have opened businesses, adapted their output to support key workers, helped their communities, and inspired through art.


Speaking of the film, Joe Cole, said: “Being a Londoner myself, it’s been great to be able to work with my old club to celebrate those that have done something special over the last 12 months. Londoners never cease to amaze me and listening to some of the stories featured in the film has been really inspirational.”


As a way of showing how ‘Proud of London’ The Pride of London are, we are also launching a campaign to help support local businesses get back to their feet following the punishing impact of the global pandemic.



From this coming Friday we are inviting small businesses with a London postcode to apply for free advertising space on matchdays, including a branded Instagram Story.


 With a digital community of hundreds of millions of people around the world, small London companies will gain exposure like never before via this valuable advertising space that is usually only available to sponsorship partners or businesses buying one of the club’s digital collaborations.


Gary Twelvetree, Chelsea FC Marketing Director, said: “Proud of London is our way of showing how incredibly inspired we’ve been of the city we call our home. London is full of creative minds that push boundaries, support each other, and adapt to what has been an unprecedented challenge through the pandemic and subsequent lockdowns. We hope that we can continue to support this great city, just like it has supported us.


Applications will open on Friday 12 March and close on Friday 26 March. Businesses with fewer than 50 employees and that have a website are invited to apply, with the successful applicants chosen by Chelsea based on the efforts they have taken during the pandemic to launch, sustain or grow. Further information will be releaseed on Friday.


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