FrieslandCampinaWAMCO, via its Peak Milk brand, has renewed its partnership with the Nigeria Football Federation as Official Milk of the Super Eagles, sustaining a relationship that has lasted well over two decades.

Peak became the Official Milk of the Super Eagles prior to the 1998 FIFA World Cup finals in France, where the Eagles reached the Round of 16 with spectacular wins over Spain and Bulgaria. France ’98 remains the only FIFA World Cup finals that Nigeria has made the Round of 16 ahead of her last game of the group phase.

Peak’s relationship with the NFF as a key supporter of Nigeria’s number one football brand continued through time to the time Africa hosted its first-ever FIFA World Cup, in South Africa in 2010, and months prior during the Africa Cup of Nations finals in Angola.

Taye Ige, President/CEO, HS Media Group (owners of the HotSports brand) and the sports marketing/activations agency for FrieslandCampinaWAMCO, said on Sunday: “During these tournaments, Peak also sponsored the production and broadcast of high-end programmes on terrestrial national network and satellite television which daily informed and entertained Nigerians back home on developments in the Super Eagles’ camp. These included Peak Soccer Moments and Super Eagles’ Peak Time, both produced by HotSports Nigeria Ltd.

“In 2013, when the Super Eagles won the AFCON in South Africa, Peak was also fully represented at the camp of the champions and would later host the team to a grand reception on arrival in Nigeria.

“Peak is happy to renew its partnership with the NFF and the Super Eagles, and to be in that space to continue to be a key supporter of Nigeria’s number one football brand.”

Tthe next edition of the Peak Breakfast Roundtable with Nigerian sports editors by the team’s gaffer, Gernot Rohr.

he official signing ceremony will hold in Lagos on Friday, 26th March during 


Supercharged Falcons look to extend winning streak against Nzalang National

 African champions Nigeria intend to deploy their rich vein of form to overwhelm Nzalang National of Equatorial Guinea as the group phase of the Turkish Women’s Cup tournament wounds up on Tuesday.


The 1999 FIFA World Cup quarter finalists pipped Uzbekistan 1-0 on Saturday evening – same scoreline they earned over CSKA Moscow’s Ladies squad in their opener to the tournament on Thursday. Midfielder Halimat Ayinde got the goal off a fine pull out by Captain Asisat Oshoala in the 47th minute to give Nigeria the three points.

 Coach Randy Waldrum waxed lyrical after his second win in as many matches in charge of the nine-time African champions.

“It is good to sustain the habit of winning. That winning mentality is key and once we habitualize it, we keep it and keep going with it. We will need it in qualifying matches and the big tournaments.”

On Tuesday, the Super Falcons take to the pitch against the Nzalang National at the Emir Sports Complex, with the determination to overwhelm the Guineans who are the only team to have denied Nigeria the African title. In 11 editions of the Women Africa Cup of Nations, Nigeria have won nine while the Guineans have won two, in 2008 and 2012.

At the last edition of the Women AFCON in Ghana, the Super Falcons lashed the Nzalang National 6-0 on the former’s way to lifting their ninth title.

Equatorial Guinea have not exactly created any sensation at the tournament in Turkey. They have lost their two matches to Uzbekistan (0-5) and CSKA Moscow (0-2), having conceded seven goals and still looking for their first goal.  

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