Tottenham Hotspur marked the start of a new partnership with Twitch by launching an official channel on what is the world’s leading live streaming platform.


Launched ahead of their Premier League match against Liverpool on Wednesday evening, viewers were able to take advantage of a live three-hour watchalong stream for the top of the table encounter at Anfield.


The show was presented by the club’s new host and lifelong Spurs fan Rebekah Walker and featured N17 Live presenter Ben Haines, following a teaser campaign which ran earlier in the day on both Twitch and Tottenham Hotspur digital channels.


The club’s new official Twitch channel TottenhamHotspur will be home to regular and exclusive, bespoke live content for fans around the world to enjoy and engage with online.


From the start of January, live watchalong shows will be available for all domestic home and away games, while the channel will also feature training tutorials and tips from Tottenham Hotspur’s Global Football Development coaches and collaborations with Club partners.


Speaking of the launch, Tottenham Hotspur’s Head of Business Development, Aidan Mullally, said: “We have been looking forward to working with Twitch and exploring creative and innovative ways to engage with our global fanbase.


“We recognise the potential that exists with this platform, particularly amongst a younger audience, and believe it also presents us with a great opportunity to reach out and help grow the Club even further.”


Farhan Ahmed, the club’s Director of Strategic Partnerships, added: “On Twitch, over 2 million people come together live at any given second to create their own entertainment around their shared passions.


 “There isn’t a greater shared passion in sports than football and we’re excited to be teaming up with Spurs as they make the most of all that Twitch has to offer and bring a fully immersive fan experience to a global audience.”



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