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Ultimate Fighting Championship
How UFC is fast becoming a money-spinning contact sport
Israel Adesanya UFC fight night (Credit: Skysports) For much of its early history, Ultimate Fighting Championship (UFC) was primarily sold …
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World Cup
D.R. Congo kick AFCON qualifiers off with home victory
Image credit: tribalfootball The Democratic Republic of Congo followed up their World Cup exploits with a 2-0 home win over Equatorial Guinea …
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News
Formula E unveils bold new identity
Image credit: https://www.fiaformulae.com Formula E yesterday unveiled a dynamic new brand identity, signalling a decisive evolution as the ABB FIA…
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Sports sponsorship
How sports sponsorship help brands defend market share
Sports sponsorship has become more than a visibility tool for brands. In a competitive market such as Nigeria, association with popular sporting …
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Transfer
Arsenal weigh loan route for teenager Max Dowman
Max Dowman Arsenal are considering a possible loan move for teenage midfielder Max Dowman as Mikel Arteta and his coaching staff continue to asse…
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NESCAFÉ Campus Storm 2026 to attract 260,000 students across 13 Nigerian varsities
Image credit: Nestle More than 260,000 students across 13 universities in Nigeria are set to experience the NESCAFÉ Campus Storm 2026, as NESCA…
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SportsMarketing, published by Boldems Communications is an authoritative, knowledge-based and promotional media organization, informing people with accurate information. It’s a complete marketing and business magazine for the sports industry and brands in general.
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