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purpose-driven advocacy
Davido’s W/Cup campaign offers new blueprint for PR, reputation, nation branding
What began as a performance on one of the world’s biggest stages has evolved into a global communications phenomenon that demonstrates the growi…
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Transfer
Ronaldinho ends retirement with surprise move to Italy's Ravenna
Brazilian football icon Ronaldinho Brazilian football icon Ronaldinho is set for a sensational return to the game after agreeing to join Italian …
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Transfer
Casemiro set for Inter Miami switch after agreeing summer exit from Man Utd
Manchester United midfielder Casemiro at the front Manchester United midfielder Casemiro is reportedly on the verge of joining Major League Soc…
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successful brand
Sports Marketing: Strategy as the cornerstone of successful brand building
Session for strategy In today’s fiercely competitive marketplace, creating a successful brand is about so much more than just creating up a nice …
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the launch of ‘José vs. Mourinho’
Footballco, Coca‑Cola present ‘José vs. Mourinho’ in innovative social series for FIFA W/Cup 2026™
Image credit: Footballco Footballco and The Coca ‑ Cola Company have announced the launch of ‘José vs. Mourinho’, an innovative, real-time so…
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Ultimate Mind Challenge
Reel Foundation, Dolly Children Foundation conclude Ultimate Mind Challenge 2.0
…celebrating young academic excellence The Reel Foundation, in partnership with Dolly Children Foundation, has successfully concluded the s…
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world cup moment
Coca-Cola's FIFA W/Cup Campaign: "Bubbling Up", "Uncanned Emotions": The critique
Image credit: CocaCola By Tunji Faleye Coca-Cola's latest campaign for the FIFA World Cup is a perfect example of how the brand has alway…
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renowned sports brand strategist
UNIBEN Alumni: SuperSport's expert analyst, Ojeikere Aikhoje to receive recognition for sports industry dev't
SuperSport's expert analyst, Ojeikere Aikhoje (Image credit: Ojeikere) Renowned sports brand strategist, football business expert, a…
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